WHAT IS IT
A business planning technique that quickly translates business ideas into business plans. The process starts with a ten-slide business “pitch” which covers the essentials of the business and how it operates. The next step is to complete the “plan.” The plan takes each slide of the ten-step pitch and drills down to the next layer of detail. Finally, the process is completed by taking the money assumptions from each of the slides and creating a financial projection for the business.

WHAT IT DOES FOR YOUR CLIENTS
It provides your clients with a sense of clarity about the few things that matter most. By limiting the discussion about the business, the process forces clients to be clear, concise, and concrete about what they know and what they will do.

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